Trip to EISENWAREN MESSE: Forging a New Era of Collaboration

The EISENWAREN MESSE (Hardware Fair) in Germany and the Light + Building Exhibition in Frankfurt stand as pivotal events in the global hardware and lighting industries, capturing the attention of insiders and outsiders alike every two years. However, this year holds even greater significance as it marks the first major exhibition post-pandemic.
In this exceptional moment, Zhejiang Soyang Group Co., Ltd., led by General Manager Luo Yuanyuan, dispatched a delegation to embark on a journey to the exhibition in Cologne, Germany. They came not only to showcase products but also to seek new cooperation opportunities and deepen existing partnerships.



During the exhibition, the Soyang’s booth buzzed with activity, attracting the gaze of numerous visitors. Established clients flocked in, engaging in heartfelt conversations with General Manager Luo, reminiscing about past collaborations, and collectively envisioning future development directions. Meanwhile, new clients were drawn to Soyang's product quality and innovation, expressing a willingness to establish cooperative relationships.
The exchange with clients did not end at the exhibition; many clients even scheduled visits to our factory. This acknowledgment not only validates Soyang's manufacturing capabilities but also signifies a trust in future collaborations.
After the exhibition concluded, the Soyang team departed Germany with a bounty of achievements and new partners. This journey not only deepened emotional connections with clients but also opened a new chapter of collaboration for Soyang, laying a solid foundation for future development.